Keep Learning! Register for SBU on Online Advertising
Posted September 01, 2009
Looking for the perfect job? Don't forget to build your skills set! Learn about online advertising from local expert, Keith Ringer at the next Small Business University (SBU) Online Advertising: Knowledge You Need for the Sales You Want.
IAB (Internet Advertising Bureau) standards are the rule and clicks are king, right? WRONG! Keith Ringer will bust common myths about advertising online at the next SBU.
Register today for Online Advertising: The Knowledge You Need for the Sales You Want! From the fundamentals of ad design and placement to the future of marketing via social media, the September 9 course will set you up for immediate success with your next online campaign.
Topic will include:
- Vocabulary and concepts
- Search ads (demand response) vs. display ads (demand generation)
- Design and placement for maximum impact
- How to target an online audience
- Measurement (including the "myth of the click") and continual improvement
- Social media - engagement ads and online conversations
- Mobile - proximity and location-based awareness
- In-Game - casual gaming and product placement
Who Should Attend: Business owners, marketers and ad agency professionals who want to learn about how online advertising can build brands and boost bottom lines.
Date: Wednesday, September 9th
Time:
11:00-11:30am, Check-In
11:30-1:00pm, Program
1:00-1:30, Q&A (optional)
Location:
Your Community Bank
101 West Spring St.
New Albany IN 47150
Cost:
$29 for GLI member
$39 for non-member
Register: Online or via phone at 502.625.0085.
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